Do you know what people are doing on your website? Where they’re going when they come? Today’s Online Success Minute podcast discusses the free and often underutilized tool, Google Analytics.
Do you know what people are doing and where they’re going when they come to your website? Today’s Online Success Minute discusses the free tool Google Analytics. I am Janice Gentles-Jones, your Online Success Guide.
Why Use Google Analytics?
Google Analytics can be a great resource for finding what’s working and what’s not working on your website. You can find out basic information such as what keywords people use to find your website, you can also find out what pages they looked at when they were on your website. You can even see if your Facebook and Twitter marketing efforts are paying off when you view your website analytics.
The bottom line, your website is a marketing tool for your business. And with any marketing tool, you must test and see what works. You can’t do that if you don’t have a baseline for where you are and where you want to be. If you have this tool but haven’t been checking your reports, get started today. You can even have your favorite analytics reports emailed to you.
If you’re not sure if you have Google Analytics on your website, check with your webmaster or contact me for a free website audit. You can sign up for it here.
That’s it for today’s Online Success Minute. I am Janice Gentles-Jones, your Online Success Guide.
Want to learn how to set up Google Analytics to email you certain reports? Get my free guide and learn the three reports you should be viewing and get step-by-step instructions on how to have the reports emailed to you. You’ve got this!