As you’ve probably figured out already, if you build they don’t just come. Having a website is just one step in the puzzle of online success. The rest is work and commitment on your part to achieve the success you're seeking.
The mission of this section is to give practical tips and solutions for gaining visibility, credibility, usability and measurability with your website; all taking you through the road of online success.
Join me on this mission and let see what successes you can boast at the end of 2010!
Your website is a marketing tool and with any type of marketing having a strategy prepares you for success. When preparing to put up a website the first thing to consider is not what your website will look like but how will your website resonate with your target audience. Here are four key elements that must be a part of your website marketing strategy:
I’m continuing the topic of what to do once your website is live. So I’ll start by throwing out the question ‘Is your website pretty or profitable?’ Hey, I hope it’s both; but if it’s not then read the tips below and learn a few things you can do to have a profitable website. Remember your website is really a marketing tool. So how does this translate to profits? Well, start by taking continually action and then test and track along the way. No more stagnant, brochure websites! You can do this, I know you can!
Web 2.0 is a broad term describing many different kinds of websites, websites that provide a platform where end-users have control over the content of sites. Web 2.0 includes social networking sites, wikis, sites like Squidoo.com and MySpace.com, folksonomies, Blogs, RSS Feeds and other sites that emphasize collaboration and sharing among users.
Web 2.0 isn’t a NEW Internet, but a new way of communicating using the World Wide Web. It focuses on building communities where people come together to share their ideas, passions and interests. Some people used collaborative and community-based sites since the dawn of the Web. Only recently have people other than consumers begun realizing the true potential of collaborative networking.
Did you just have a new website built for your business? Was your website updated recently? That’s great news! I’m sure you’re excited about your new, professional (hopefully) website. Now what?
Thought you were finish with the development part, huh? Nope, your website should be continually developing. If your website stays static, then you've wasted your investment. Don’t let the thrill of whatever drove you to update your website wear off. It’s very common to get a new website, but not know what the next steps are to have your website become a lead-generating, profit-building machine. Well, below are five things you can do to jumpstart the launch of your new website and make it work for your business. P.S. – These strategies work even if your website isn’t new.
According to Roger Ailes, president of Fox News and past media consultant for Ronald Reagan, Richard Nixon, and George H.W. Bush, in the first 7 seconds of a first meeting, people make no less than 11 judgments about the other person. And it’s no different when it comes to your website.
What judgments are your website visitors making about you when they first come to your website? Most prospects only visit a website one time! Are they thinking you’re professional, current, relevant, informative?
