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Thursday, 29 Jul 2010

How To Leverage Technology For Online and Offline Success

All businesses need to leverage technology if they are to remain competitive in the marketplace.  Before you buy the latest technology gadget or sign up for the latest online social networking tool, here are five tips to help you leverage technology for business success.

1. Define your business goals first.

It’s hard to get where you want to go if you have not clearly stated where it is your going.  A simple as this may sound must people do not define their vision.  If you want to be successful in your business then you first need to set your vision and determine the goals needed to help you achieve it.  Remember to create SMART goals; Specific, Measurable, Actionable, Realistic and Timely.

2. Choose technology that supports your goals.

Once you’ve define your goals choose technology that supports your goals and adds value to your business.  Do your research and find out what technology is available to help you achieve your goals and automate the process.  If you don’t have the time to do all the research, consider hiring a consultant to help you determine the best technologies to support your goals.  One of my favorite sayings that’s often quoted by America’s favorite organizer, Barbara Hemphill is “half of any job is having the right tools”.  Ensure that whatever technology you use adds value to your bottom line.

  3. Don't let the "fear of technology" constrain your business vision.

After you’ve chosen your tools the next step is to learn how to use your tools.  It makes no sense to come this far and let fear or lack of training prevents you from using the technology.  Invest in a training program or consultant that shows you how to use the technology as this can save you lot of time.  Most technology tools are only as good as the owner; it’s kind of like buying a piano and thinking that you will be able to play like Mozart.  Use the technology to expand your value proposition beyond what you can do today.

Make the technology an integral part of your business daily.

You know the old saying “Use it or lose it”.  And that definitely applies to technology.  This part shouldn’t be too hard because you specifically choose your technology to support your goals.  So if you’re serious about achieving those goals use the technology you have and incorporate it’s usage into your daily routine.  

Stay current and re-evaluate your existing technology along the way.

New technologies come out every day that may tempt you with their “new and improved” proclamations.  You really have to stay focused on your goals to make sure any decisions to purchase new or updated technology really supports your visions.  Business needs changes so you want to ensure that your current technologies still supports your existing goals or new goals you may have.  It helps to have a trusted technology advisor or resources such as technology blogs and articles you can turn to if you need to make a decision about your existing and new technology.  This can help reduce your research time.

 


Janice Gentles-Jones
Written on Thursday, 25 February 2010 17:29 by Janice Gentles-Jones

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