4 Steps For A Successful Website Marketing Strategy

Your website is a marketing tool and with any type of marketing having a strategy prepares you for success.  When preparing to put up a website the first thing to consider is not what your website will look like but how will your website resonate with your target audience.  Here are four key elements that must be a part of your website marketing strategy:  

 

 

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Do Looks Really Matter When It Comes To Your Website?

According to Roger Ailes, president of Fox News and past media consultant for Ronald Reagan, Richard Nixon, and George H.W. Bush, in the first 7 seconds of a first meeting, people make no less than 11 judgments about the other person.  And it’s no different when it comes to your website.

What judgments are your website visitors making about you when they first come to your website?  Most prospects only visit a website one time!  Are they thinking you’re professional, current, relevant, informative?

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What Is Web 2.0?

Web 2.0 is a broad term describing many different kinds of websites, websites that provide a platform where end-users have control over the content of sites. Web 2.0 includes social networking sites, wikis, sites like Squidoo.com and MySpace.com, folksonomies, Blogs, RSS Feeds and other sites that emphasize collaboration and sharing among users.

Web 2.0 isn’t a NEW Internet, but a new way of communicating using the World Wide Web. It focuses on building communities where people come together to share their ideas, passions and interests. Some people used collaborative and community-based sites since the dawn of the Web. Only recently have people other than consumers begun realizing the true potential of collaborative networking.

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How To Leverage Technology For Online and Offline Success

All businesses need to leverage technology if they are to remain competitive in the marketplace.  Before you buy the latest technology gadget or sign up for the latest online social networking tool, here are five tips to help you leverage technology for business success.

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