Give People What They Want and They Will Convert

Visitors come to your website with the simple goal of finding what they're looking for. If they don't find it, they'll click the back button and look elsewhere. You can get more leads and sales by making relevant information easily available to your website visitors.

So how do you know what people are looking for on your website? Start by looking at your Google Analytics reports. Even if your website doesn't get a lot of visitors, if you can convert the ones that do come to your website then that's just as good. For example, if you're a coach with a coaching program that's $2000, if during the month you got 10 people to visit your website and had a 20% conversion, you would make $4000 for the month. The key is in the conversion.

No website is 100% safe from an attack!

Having your website hacked can be one of the most frustrating things that can happen to your website. It's like having a stranger go through your underwear drawer (OK, maybe not that bad) but close enough.

This week I had the 'joy' of cleaning up a few websites that got hacked. The culprit was a Joomla extension that had a code vulnerability in it that allowed a hacker to get access to your server and do very bad things on it.

While I was cleaning up the mess, it got me thinking about best practices for keeping a website secure, especially with Joomla since that's my preferred choice for building websites. Now don't go thinking Joomla is the blame for the hack because any site can get hacked. Look at the NY Times. This week they published an article that they were hacked persistently over the last four months. The hackers were able to get into their computer systems and get passwords for its reporters and other employees. Now if any company can afford to keep their computer system secure it would be the NY Times.

While we can't be 100% safe from getting our website hacked there are precautions and best practices you put in place to help reduce the chances of being hacked and recover quickly if your website is hacked. If you're maintaining your own Joomla website here are some best practices to have in place to keep your website secure (these apply too even if you're not running a Joomla website).

Having a church website management plan is an important part of your church's long-term online success, especially when a church website is maintained by volunteers. Today's Online Success Minute podcast discusses two important factors for success when it comes to managing a church website. Podcast Duration: 03:27 (MM:SS)

Does your church have a website?  Websites aren't just for businesses anymore. Whether your church is big or small, there are many ways your church could benefit from having a website.  This Online Success Minute podcast discusses 5 reasons a church should have a website. Podcast Duration: 02:37 (MM:SS)

What is the one website-related account that is important to your online success and should be protected? Today's Online Success Minute podcast discusses website domains and why proper ownership are important. Podcast Duration: 02:51 (MM:SS)

Want to know the secrets to a good sales page? One that increase conversions? Today's Online Success Minute podcast discusses 5 questions every sales pages must answer if you want to land that sales. Podcast Duration: 02:28 (mm:ss).

Can landing pages really increase the amount of leads and sales you receive from your website? Today's Online Success Minute podcast discusses landing pages and how to use them successfully. Podcast Duration: 04:10 (MM:SS)

Want to know two great ways to get people to click on your website in search results? Today's Online Success Minute discusses what you can do to help people make that decision. Press the Play button below to listen.  Duration: 02:02 (MM:SS)

Do you know what people are doing? Where they're going when they come to your website? Today's Online Success Minute podcast discusses the free tool, Google Analytics. Podcast Duration 01:21 MM:SS

Want to know a great way to encourage your website visitors to take action? Today's Online Success Minute podcast discusses call-to-actions and how to use it on your website. Click the Play button below to listen to the latest podcast. Duration 01:37 (MM:SS)