What Are The Key Elements of a Winning Landing Page?

Can landing pages really increase the amount of leads and sales you receive from your website? Today’s Online Success Minute podcast discusses landing pages and how to use them successfully. Duration: 04:10 (MM:SS)

Listen In Your Browser

Play this episode directly in your browser — just click the “play” button below:

Resource(s) Referenced In Podcast

• HubSpot
• Google Analytics

Subscribe to the Podcast

The Online Success Minute Podcast is on iTunes! Add the Online Success Minute Podcast to your iTunes player. Or, if you don’t use iTunes, you can subscribe to the feed directly.

Podcast Transcript

Can landing pages really increase the amount of leads and sales you receive from your website? Today’s Online Success Minute discusses landing pages and how to use them successfully. I am Janice Gentles-Jones, your Online Success Guide.

Landing pages are great for lead generation and sales pages. According to Hubspot, a leading inbound marketing company, a landing page is a website page that allows you to capture a visitor’s information through a lead form. On a landing page there’s usually no distractions, so it gives the person a chance to focus on your offer which can often lead to higher conversions. Here are a few key elements every landing page must have to help increase conversions:

• You’ll need an irresistible offer for your target audience (i.e. a free ebook, video or teleclass on top mistakes to avoid, best practices for success, etc)
• A short description describing the benefit of the offer and who can benefit from the offer (Good copywriting skills can be a great benefit here because the content needs to speak to the audience’s interest/needs. i.e. What problem are they having, why should they solve the problem now and why you are the best person to help them solve this problem)
• A graphic/image that supports the information on the page (i.e. cover of an ebook, video still image, etc)
• Clear call to action (i.e. Sign up form on the page if it’s for lead generation or Buy now buttons if it’s a sales page)
• No distractions on the page – i.e remove menu bar, widgets/modules, links to other pages and anything not related to the offer

Once you’ve created your landing page, here’s a few things you can do to promote it:

• Create call-to-action (CTA) banners that link to your landing pages and place them throughout your website – i.e. at the end of all blog posts, on your home page, side modules, etc. It’s best to use a graphical image for your CTAs as they get people’s attention faster than just plain text.

Now, be sure to test and measure your landing pages.

• Make sure you have Google Analytics installed on our website so you can track and measure your results
• Setup goals in your Google Analytics – The goals should be tied to a Thank You page (the page the person would see after they’ve successfully signed up for your free report or successfully purchased your product/service).
• Track and measure your results. If your conversions are low you’ll need to know why.

That’s it for today’s Online Success Minute. I am Janice Gentles-Jones your online success guide. If you like this tip please share it on Facebook, Twitter and LinkedIn and if you have any questions, please leave a comment on the website.

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Tags: Landing Pages, Sales Pages